You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights via the consent banner that appears on your first visit, or at any time using the Cookie Preferences link in our footer. The banner lets you Accept all, Decline all, or Manage Preferences to choose specific categories. Strictly necessary cookies cannot be rejected, as they are required to provide you with the service and to remember your consent choices.
If you choose to reject non-essential cookies, you may still use our Website though some functionality may be limited. You may also set or amend your web browser controls to accept or refuse cookies.
We apply different defaults depending on where you visit from:
- European Union, EEA, United Kingdom, and Switzerland: opt-in. All non-essential cookies are denied until you click Accept.
- United States: opt-out. Non-essential cookies are enabled by default; you can decline at any time. We honor the Global Privacy Control (GPC) browser signal by automatically denying marketing cookies.
- Rest of the world: implied consent. Non-essential cookies are enabled by default and the banner is informational.
The specific cookies and similar technologies we use are listed below.
Strictly necessary cookies
These cookies are required for the Website to function and to remember your consent choices. They cannot be disabled.
| Name | Purpose | Provider | Service | Type | Expires in |
|---|
qf_consent | Stores your cookie consent preferences (necessary, analytics, marketing, functional), region, GPC honoring flag, consent version, and timestamp. Required so we can apply your choices on subsequent visits. | qualflare.com | Qualflare in-house consent engine | http_cookie | 1 year |
qf_consent | Mirror of the consent record stored in browser local storage. Used by the consent engine on page load to restore preferences before any tracker initializes. | qualflare.com | Qualflare in-house consent engine | html_local_storage | persistent (until consent version changes or you clear browser data) |
Analytics and product-usage cookies
These cookies and similar technologies help us understand how visitors use our Website and product, measure marketing effectiveness, and improve the user experience. They are loaded only after you accept the analytics category (or, in opt-out / implied regions, unless you decline).
Google Analytics 4 (measurement ID G-ZM8XZPWJLE) is loaded directly via the gtag.js library and respects Google Consent Mode v2.
Amplitude (EU server zone, api.eu.amplitude.com) is our product analytics provider. Our Amplitude integration includes the following SDK plugins, each of which collects additional behavioral data:
- Session replay — records the visitor's screen and interactions while using the application. Our app deployment samples session replays at 100% when analytics consent is granted. The marketing site does not load session replay.
- Autocapture — automatically records DOM interactions (clicks, form interactions, scrolls) without explicit instrumentation.
- Network capture — records HTTP requests and responses observed by the SDK.
- Web Vitals — captures Core Web Vitals metrics (LCP, CLS, INP, etc.).
- Engagement — captures engagement signals such as time on page and scroll depth.
For more information about how Amplitude processes this data, see the Amplitude Privacy Policy.
| Name | Purpose | Provider | Service | Type | Expires in |
|---|
_ga | Distinguishes unique visitors by assigning a randomly generated client identifier. Used by Google Analytics 4 to calculate visits and sessions. | .qualflare.com | Google Analytics 4 | http_cookie | 2 years |
_ga_ZM8XZPWJLE | Stores GA4 session state for measurement property G-ZM8XZPWJLE. | .qualflare.com | Google Analytics 4 | http_cookie | 2 years |
AMP_b14bd2675a | Amplitude device and session identifier for project b14bd2675a. Powers product analytics, autocapture, session replay, and Web Vitals reporting. | .qualflare.com | Amplitude (EU) | http_cookie | 1 year |
AMP_MKTG_b14bd2675a | Stores marketing attribution data (UTM parameters such as utm_source, utm_medium, utm_campaign, utm_content, utm_term) for first-touch attribution in Amplitude. | .qualflare.com | Amplitude (EU) | http_cookie | 1 year |
AMP_remote_config_b14bd2675a | Caches the Amplitude SDK's remote configuration (sample rates, plugin settings, feature flags). | qualflare.com | Amplitude (EU) | html_local_storage | persistent |
AMP_unsent_b14bd2675a | Buffer for analytics events that have not yet been delivered to Amplitude. Cleared on successful upload. | qualflare.com | Amplitude (EU) | html_local_storage | persistent (cleared on flush) |
AMP_URL_INFO | Tracks the current and previous page URLs within the active browser session for navigation events. | qualflare.com | Amplitude (EU) | html_session_storage | session |
